课程编码：IBL1B3E006

主讲教师：郭馨梅、赵学凯、王滢、徐风

课程总学时：51

课程学分：3

中文简介：

电子商务模拟课是经管类公共选修课，授课对象为全校各专业本科生。开设本门课程的目的是使学生能在较短时间内，掌握当今电子商务的基本运行原理、相关知识以及后台业务流程，基本掌握电子商务网页设计的要求和方法，培养学生综合运用知识的能力，为学生今后在电子商务方向进一步发展奠定一定的基础。本课程在专业培养方案中的作用是为满足人才个性化发展，适应网络经济发展的需要提供支持，其任务是通过模拟教学，建立起以实践能力为基础的人才培养模式。学生在模拟实际电子商务活动的过程中，不必承担任何经济活动风险，除货物是虚拟的并且不发生实体位移外，其它如单证往来、银行结算、网上支付、认证流程、操作方式、交易办法等均按照现实电子商务通行的做法设计和运作。学生通过理论授课和模拟训练将所学相关知识进行综合运用，有利于学生体会实际业务流程和要求，促使学生独立思考，培养学生的创新能力。

英文简介：

Through the machine simulation and teachers explaining, students can master E-commerce processes and the role of participants. When students practice, they can login the terminal in the consumers, business, production enterprises and logistics centers. In the B2C experiments, they were playing the role of stores and consumers respectively; In the B2B experiments, they play the any role of shopping malls, productions and logistics centers. First of all, by teaching, students enable to understand the function of E-commerce , master the technical knowledge related to E-commerce, security and operations profitable web site, and understand the role of various actors and the test requirements and procedures. Secondly, through the actual operation, students can understand E-commerce processes and the function of each role deeply; Finally, by simulating the operation, students can understand the theory of E-commerce, and grasp e-business processes as a whole.